Which social media platform does Carl's Jr. utilize for promotions?

Carl's Jr. utilizes Instagram for promotions due to its visual-centric nature, which aligns well with the fast-food industry's emphasis on appealing food photography and engaging content. The platform allows Carl's Jr. to showcase their menu items creatively through high-quality images and videos, tapping into a younger audience that frequents this social media site. Instagram's features, such as Stories and Reels, provide opportunities for dynamic brand storytelling, allowing Carl's Jr. to effectively engage with customers and promote new items, deals, and campaigns in a visually compelling way. This focus on aesthetics and engagement helps the brand build its identity and communicate with consumers in a medium that emphasizes visual impact.