What is one of the major marketing strategies used by Carl's Jr. during new product launches?

One of the major marketing strategies used by Carl's Jr. during new product launches is celebrity endorsements. This approach leverages the influence and popularity of well-known figures to attract attention and generate interest in new menu items. When a celebrity is associated with a product, it can create a buzz that resonates with a wider audience, encouraging fans of the celebrity to try the new offerings. This strategy not only enhances brand visibility but also creates an image that aligns with the lifestyle and aspirations of their target customers. By using celebrity endorsements, Carl's Jr. effectively communicates its brand message while tapping into the traits associated with the celebrity, which can foster a connection between the consumers and the product being launched.