In which regions did Carl's Jr. begin its international expansion?

Carl's Jr. began its international expansion primarily in Asia and Latin America. This strategic choice allowed the brand to target fast-growing markets where demand for American-style fast food was increasing. In Asia, for instance, countries like Japan and China presented opportunities for growth, as urbanization and a rising middle class led to a surge in interest in diverse dining options, including fast food. Similarly, in Latin America, countries such as Mexico provided a proximity advantage and cultural appetite for quick-service dining, making it an attractive region for expansion.

The focus on these regions aligns with Carl’s Jr.’s aim to establish a presence in markets with high potential for brand development and customer base growth, capitalizing on the popularity of American fast food concepts.