How does Carl's Jr. appeal to customers seeking plant-based options?

The choice that highlights Carl's Jr.'s strategy to attract customers looking for plant-based options is offering "Beyond" burger options. This move appeals to the growing demand for plant-based alternatives by providing a meat substitute that mimics the flavor and texture of traditional beef. The "Beyond" burger, made from pea protein, caters to both vegetarians and those who may be looking to reduce their meat consumption without sacrificing taste.

This approach not only addresses dietary preferences and ethical concerns surrounding meat consumption but also opens up the brand to a wider audience, including flexitarians—those who are not strictly vegetarian but prefer to incorporate more plant-based meals into their diet. By focusing on a popular and recognizable product like the "Beyond" burger, Carl’s Jr. effectively taps into the modern trends of health consciousness and sustainability.

Options like promoting chicken alternatives or eliminating red meat altogether do not specifically cater to the plant-based demographic in the same way as the "Beyond" offerings. Creating a dedicated vegan menu might seem like an appealing option, but it is not a primary strategy used by Carl's Jr. at this time, thus underscoring the focus on incorporating widely accepted products like the "Beyond" burger into their main offerings.